Authenticity & culture2 min read
How to Spot an Authentic Berber Rug (What to Look For)
Learn the key features of authentic Berber rugs and how to distinguish an original from a fake.
Journal
Guides, inspiration, and stories about Moroccan rugs
Learn everything about Moroccan Berber rugs: how to choose the perfect rug, how to care for it, and how to recognize authentic craftsmanship.
Authenticity & culture
Authenticity & culture1 min read
Berber Rug Symbols Explained (Azilal & Boujaad)
Discover the mysterious language of symbols in Berber rugs. Diamonds, zigzags, and triangles — what do they mean?
Authenticity & culture2 min read
How Moroccan Rugs Are Made: From Wool to Finished Rug
Discover the months-long process of creating an authentic Berber rug. From sheep shearing to the final knot.
Authenticity & culture2 min read
Why Handmade Rugs May Differ Slightly From Photos
We explain why handwoven rugs may differ slightly from photographs and why this isn't a defect.
Design your own rug
Handwoven Berber rugs from the Atlas Mountains. You choose the style, colour and size — we take care of the rest, from consultation to delivery at your door.