Beni Ourain
Raw, natural wool and geometric minimalism from the Middle Atlas — the rug that became an icon of modern interiors.
A rug made especially for you
Handwoven Berber rugs from the Atlas Mountains. You choose the style, colour and size — we take care of the rest, from consultation to delivery at your door.
Five styles
Beni Mrirt
The premium sibling of Beni Ourain — a denser knot and finer wool for interiors where every detail counts.
Boujaad
Vivid colour and bold, asymmetric pattern woven by Berber women — a rug that reads like a piece of textile art.
Azilal
Abstract lines across a natural wool ground — a High Atlas rug that looks hand-painted.
Boucherouite
A colourful patchwork woven from reclaimed fibres — the most unpredictable and collectible of our styles.
From the Atlas Mountains to your home — one common thread
We believe real luxury doesn't announce itself — it shows in the texture of the wool, the precision of the knot, and the time someone gave to make a rug exactly as it was meant to be. In a world awash with mass production, Common Thread champions a slower, more considered way of buying: no warehouse, no compromises, no chance. Every rug that comes off the loom carries the story of a particular atelier and a particular pair of hands, and becomes part of yours too — from the day you design it through years of everyday life. That, to us, is the heart of craft: weaving two stories into one common thread.
How it works
- 01
We talk about your room
In a video consultation, we get to know your style, your room's dimensions and what you want from your rug.
- 02
You choose the design and colours
We post you swatches of wool and colour, so you can judge the material in person before deciding.
- 03
Your rug takes shape on the loom
A weaver in the Atlas Mountains ties your rug knot by knot, while you follow its progress in photographs.
- 04
You receive the finished piece
You approve the finished rug in photos and video before it ships, then insured delivery brings it straight to your door.
Care you won't find anywhere else
Commissioning a made-to-measure rug is more than a transaction — it's a process we walk through with you, from first idea to rug unrolled in your living room. We begin with a personal consultation, send wool and colour swatches, and share photographs straight from the loom as your rug is woven. Before it ever leaves the atelier, you see it finished — in photographs and on video — and you decide when it's ready to ship. Add to that insured delivery and support long after the rug arrives in your home.
- 01A video consultation or an in-person meeting — whichever you prefer
- 02Wool and colour swatches, posted to your door
- 03Progress photos straight from the loom
- 04Certificate of authenticity and a care kit — included with every rug.
- 05Insured door-to-door delivery — no risk on your side.
Message us on WhatsApp at +48 533 140 083 — we reply within 24 hours, usually much sooner.